Privacy Policy

Effective date:1st April 2026

This Privacy Policy ("Policy") explains how Bayhue Consumer Pvt Ltd (the "Company", "we", "our" or "us") collects, uses, discloses, stores and disposes of Personal Information submitted to or collected through the Company's websites, mobile sites and applications and other online platforms operated by the Company (collectively, the "Platform"). This Policy applies to individuals who browse or access the Platform, register for an account, place orders, interact with customer service, participate in promotions, or otherwise provide information to the Company ("you", "your", "Users", or "Customers"). This Policy does not apply to information collected offline, to websites that do not link to this Policy, or to third-party websites to which the Platform may link.

By accessing or using the Platform or providing Personal Information you consent to the collection, use and disclosure of your Personal Information as described in this Policy. If you do not agree with this Policy, do not use the Platform or provide your Personal Information.

1. Definitions

  • Personal Information: any information relating to an identified or identifiable natural person, which either directly or in combination with other information is capable of identifying you. Information in the public domain is not treated as Personal Information under this Policy.

  • Sensitive Personal Information: includes financial account numbers, authentication credentials, and other categories designated by applicable law.

2. Information We Collect

We collect only such Personal Information as is reasonably necessary for the purposes described below. Categories of information we may collect include:

a. Identity and contact information: name, postal address, e-mail address, telephone numbers, date of birth, language preference and country.
b. Account and transactional information: account credentials, order history, billing and shipping addresses, purchase details, returns, and refunds.
c. Payment information: payment instrument details processed through PCI-DSS compliant third-party processors (we do not retain full card numbers except as permitted under law and processor agreements).
d. Device and technical information: IP address, device identifiers, browser and operating system details, cookies and similar technologies, referral URLs, and mobile device identifiers.
e. Location information: approximate or precise location, where permitted by device settings.
f. Communications and support: call recordings (where permitted), chat transcripts, e-mail correspondence and survey responses.
g. User-generated content: reviews, ratings, comments, photos, and other content you post to the Platform.
h. Third-party data: information lawfully obtained from affiliates, service providers, social media platforms, public records or marketing partners.
i. Aggregated/anonymized data: de-identified information derived from the foregoing for analytics and product improvement.

3. How We Collect Information

  • Information you provide directly when registering, ordering, contacting customer support, applying for employment, subscribing to newsletters, participating in promotions, or posting content.

  • Automatic collection through cookies, web beacons, local storage, server logs and similar technologies when you use the Platform.

  • From third parties such as analytics providers, payment processors, delivery partners, advertising networks, publicly available sources and other business partners.

4. Purposes of Processing

We process Personal Information for the following purposes:

  • to verify identity and perform contractual obligations (order fulfilment, payment processing, delivery, returns and refunds);

  • to operate, maintain and improve the Platform and related services;

  • to provide customer support and respond to inquiries or complaints;

  • to communicate order updates, billing information and important administrative notices;

  • to send marketing and promotional communications where permitted by law or where you have opted in;

  • to personalize content, recommend products and tailor advertising and offers;

  • to operate contests, surveys, loyalty and referral programs;

  • to detect, prevent and investigate fraud, abuse, security incidents or other illegal activities;

  • to comply with legal obligations, legal process, government requests or enforceable orders;

  • for internal business purposes, including analytics, market research, accounting and record keeping; and

  • to aggregate or de-identify information for research and statistical purposes.

5. Legal Bases for Processing

Where applicable law requires a legal basis, we rely on one or more of the following:

  • Performance of a contract with you (e.g., to process orders and provide goods/services).

  • Legitimate interests of the Company, such as fraud prevention, platform operation, analytics, and direct marketing (balanced against your rights and interests).

  • Compliance with legal obligations (e.g., record retention, tax and regulatory requirements).

  • Consent, where required (e.g., certain marketing communications, cookies for non-essential purposes). You may withdraw consent at any time where applicable.

6. Cookies and Similar Technologies

We use cookies and similar technologies to facilitate site functionality, remember preferences, analyze usage and deliver targeted advertising. You may configure your browser to block or delete cookies, but this may affect Platform functionality. Detailed cookie information, including categories and opt-out mechanisms, is available in our Cookie Policy [or at: /cookie-policy].

7. Disclosure and Sharing of Personal Information

We may share Personal Information with:

  • Service providers and vendors who perform services on our behalf (payment processors, fulfillment and logistics providers, customer support, hosting and cloud providers, email and messaging vendors, analytics and advertising partners). Such parties are authorized to use Personal Information only to the extent necessary to perform services for us.

  • Affiliates and corporate entities within our group for business administration and fraud prevention.

  • Third parties with your consent (for example, co-sponsors of promotions).

  • Successors in the event of a merger, acquisition, reorganization or asset sale (subject to contractual protections).

  • Legal and regulatory authorities, law enforcement or other third parties where required by law, court order, litigation, or to protect our rights, property or safety.

  • Other third parties if you post information publicly on the Platform (e.g., product reviews).

We do not sell or rent Personal Information to third parties for their independent use. Where applicable law defines “sale” broadly, we will disclose any such activity and provide opt-out mechanisms.

8. International Transfers

Personal Information may be transferred to, stored, and processed in jurisdictions other than the country in which you reside. When transfers occur, we will take commercially reasonable steps to ensure adequate safeguards (e.g., standard contractual clauses, binding corporate rules, or other lawful mechanisms) are in place to protect Personal Information.

9. Data Retention and Disposal

We retain Personal Information only as long as necessary for the purposes set out in this Policy, to satisfy legal or accounting obligations, to resolve disputes and to enforce agreements. When Personal Information is no longer required, we will securely delete, destroy, or anonymize it in accordance with applicable law and industry practice.

10. Security

We implement administrative, technical and physical safeguards designed to protect Personal Information against unauthorized access, disclosure, alteration or destruction. These measures include secure networks, access controls, encryption in transit and at rest where appropriate, and security testing. However, no system can be made 100% secure; we cannot guarantee absolute security and are not liable for unauthorized third-party access beyond our control.

11. Data Breach Notification

When required by applicable law, we will notify affected individuals and relevant authorities of a data breach in a timely manner and provide reasonable information regarding the nature of the breach and remedial steps taken.

12. Your Rights and Choices

Subject to applicable law, you may have the right to:

  • access and obtain a copy of Personal Information we hold about you;

  • rectify or update inaccurate or incomplete Personal Information;

  • request deletion or erasure of Personal Information, subject to legal or contractual exceptions;

  • restrict or object to certain processing, including direct marketing;

  • obtain portability of your Personal Information in a structured, commonly used, machine-readable format; and

  • withdraw consent where processing is based on consent (withdrawal does not affect processing already completed).

To exercise your rights, contact us at the address below. We may require verification of identity and will respond within the timeframe required by applicable law. Certain requests may be denied where retention or processing is necessary for legal compliance, fraud prevention, or other legitimate business purposes.

13. Opt-Out of Marketing Communications

You may opt-out of marketing e-mails by following the unsubscribe instructions contained in such communications or by updating your preferences in your account settings. For SMS and telemarketing, follow the opt-out instructions in the message or contact customer support. Notwithstanding any opt-out, we may send you non-promotional, service-related messages (e.g., order confirmations, shipping notices, legal notices).

Important: By providing your telephone number you may be asked to expressly consent to receive communications even if your number is registered with national do-not-call registries; such communications will be governed by applicable law and the consent you provide at the time of collection.

14. Payment Processing

Payment transactions are processed using PCI-DSS compliant third-party payment processors. We do not itself retain full payment card numbers except as permitted by applicable law and our payment processor agreements. Please review the privacy and security policies of your chosen payment provider for further details.

15. Third-Party Services and Links

The Platform may contain links to third-party websites, social media plugins and services. We are not responsible for the privacy practices, content or policies of those sites. Your interactions with third parties are governed by their privacy policies. We encourage you to review such policies before sharing Personal Information.

16. Analytics and Advertising

We use third-party analytics and advertising services to analyze Platform usage, provide insights, and deliver interest-based advertisements. These providers may collect and correlate information across websites and services. You may opt-out of certain tracking via browser settings, device settings or industry opt-out mechanisms (e.g., advertising preference pages).

17. Automated Decision-Making and Profiling

We may use automated processes and profiling to personalize content, offers and advertising. Decisions that produce legal or similarly significant effects will be made only in accordance with applicable law and safeguards. You may request meaningful information about the logic involved and the significance and envisaged consequences of such processing where required by law.

18. Children

The Platform is not directed to children under the age of [13/appropriate age in your jurisdiction]. We do not knowingly collect Personal Information from children without parental consent. If we become aware that we have collected Personal Information from a child without appropriate consent, we will take steps to delete such information.

19. Employment Candidates

Information submitted by job applicants is used for recruitment and employment consideration. If hired, applicant information will be retained as employee records consistent with applicable laws.

20. Changes to this Policy

We may update this Policy from time to time. Material changes will be posted with a revised effective date. Continued use of the Platform after such changes constitutes acceptance of the updated Policy.

21. Contact Information

For questions, requests, or complaints regarding this Policy or our privacy practices, contact: E-mail: letsdence@bayhue.com
Postal address: Bayhue Consumer Private Limited, 1115, Hubtown Solaris, Opposite Teli Galli, Andheri East, Mumbai 400 069.

22. Complaints and Remedies

If you are not satisfied with our response to a privacy complaint, you may have the right to escalate to a supervisory authority or pursue remedies under applicable law. We will cooperate with regulators and provide required information in response to lawful requests.